If your business ships products to consumers and you don't include a sales catalog with each shipment, then your business is missing sales opportunities. According to the Direct Marketing Association, ...

Specialty store Outline, situated on Brooklyn’s desirable shopping destination Atlantic Avenue, has built a passionate following off of its highly curated mix of elite and emerging designers. The Row ...

MINNEAPOLIS (WCCO) --This holiday season, Amazon announced it will send out a traditional 35-page catalog filled with toys. Experts believe Amazon is making a bigger play for the toy market now that ...

Trevor Testwuide is the CEO and co-founder of Measured. Views are the author's own. The Sears Roebuck catalog was direct to consumer before DTC was an acronym, and for more than 100 years, it was the ...

Using two-step catalog requests for customer prospecting is a long-established strategy. But the model is changing rapidly with the influx of Web catalog requests. The downside to Web-generated ...

Before e-commerce grew into retail’s top buzz word and changed the way consumers shop and brands advertise, there was the catalog. Sears' catalog, the predecessor of today’s glossy publications, ...

Despite two decades of email and social media marketing, and the digitization of the consumer experience, catalog mailings have been steadily increasing since 2015. What’s more is that consumers are ...

Has the catalog made a comeback? That’s the question asked by the Harvard Business Review in its February issue—and its answer is yes, it has. And indeed, while some rue the effect on the world’s ...