With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...

Brand Equity is the special or premium value attached to a brand and its products. It is based on the consumer’s perception and trust that they have in the brand. It is associated with a brand’s name ...

A new study from Goa Institute of Management questions the effectiveness of user-generated social media content in driving ...

Iconic brands like Coca-Cola and Hershey's demonstrate the powerful link between brand equity and financial performance. In the first quarter of 2024, Coca-Cola achieved revenue growth despite ...

Amar Varma, a three-time entrepreneur and VC, experienced firsthand the challenge of dealing with administering equity stakes within a startup. It’s his belief that many existing solutions — e.g.