You’re staring at a half-finished business idea, five open Google Docs with competing ICP theories, and a landing page that ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

For the third consecutive year, UGA topped a national ranking with 69 new products based on academic research. Rob Woods serves as president, co-founder and Scientific Advisory Board chair for Lectenz ...