During the last decade the segmentation theory approach has been very popular among labour-market researchers. It has been attempted to use this theory to explain differentiation and marginalization ...

The aggregation of consumers into market segments on the basis of similarity of elasticities, marginal responses, or response function coefficients has been presented in the marketing literature as ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...