There are a few challenges and best practices brands need to keep in mind in order to leverage these platforms effectively and find the solution that suits their needs.

B2B Marketing Automation Market Overview Although email marketing continues to be a core capability for B2B marketing automation platforms, the market is rapidly evolving from an email marketing ...

What factors are driving marketing automation platform use, and what capabilities do MAPs provide? We conducted original research to provide an up-to-date overview of the space and not least what ...