Marketing Automation is booming as, according to Aberdeen Group, best-in-class companies are 67% more likely to use a marketing automation platform. Recently, I had a chance to sit down with ...

The term “marketing automation” is perhaps one of the most widely used, ill-defined and ambiguous terms in the marketing and sales technology landscape. Ask 10 different people how they define ...

SugarCRM, provider of the award-winning AI-driven CRM platform, today announced it has been named to the Leader Quadrant in the 2023 Nucleus Research ...

Automation is a huge advantage in marketing, especially when conducting multiple multichannel campaigns. In fact, marketing automation tools are must-have.

To download the full 2022 Marketing Automation Technology Value Matrix, click here. About Nucleus Research Nucleus Research is the recognized global leader in ROI technology research.

You can certainly continue to send email blasts using marketing automation technology, but is it really worth the cost of the solution if that is all you are doing with it? Of course not.

Marketing automation technology has a foothold in the US, yet European marketers have so far been slower to explore its benefits. Claire Weekes investigates its future on the agenda of marketers on ...

What is marketing automation? We outline how this type of technology can boost profits and save time when communicating with customers.

What Is Marketing Automation and Why Does It Matter to You? Marketing automation technology first appeared about 15 years ago to allow marketers to more effectively and efficiently accomplish tasks.

To download the full 2025 Marketing Automation Technology Value Matrix, click here. About Nucleus Research Nucleus Research is the recognized global leader in ROI technology research.