In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. The post ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

For CMOs, this goes beyond economics; it’s a matter of marketing strategy. Tariffs drive up costs, disrupt supply chains and shake consumer confidence. CMOs must brace for higher prices and shifting ...

Learn how AI-powered tools are reshaping influencer marketing strategies, driving ROI, and fostering authentic creator ...

If your marketing strategy still revolves around one-way broadcasting of credentials and case results, you’re missing crucial engagement opportunities. Consider this: Your potential clients ...

Officials have a set marketing plan for the first quarter of the year, focusing on Springtime since it is a time of year when ...