Tech leadership should always take a practical and data-driven approach for the process of refreshing their tools strategically. Here’s what you need to know. The Fast Company Executive Board is a ...

Artificial intelligence (AI) may bring to mind sci-fi images of earth-dominating robots, but it’s a term that’s set to shape the future of B2B marketing. Surprising? Consider this: AI may already be ...

While the foodservice tech arms race continues to heat up, particularly around buzzy topics like automation and generative AI, digital marketing remains an area of opportunity for tech vendors, as ...

Gary Verster, marketing technologist and ecommerce operations manager, Trend Micro; Sherif Guindy, technology director, Maxus UK; Rob Attryde, head of marketing, KYOCERA Document Solutions; and Carlos ...

Marketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering customer loyalty, which is why many organizations have established robust marketing ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...

Smarter tech choices. One-size-fits-all platforms often overpromise and underdeliver. A best-of-breed strategy promises agility and efficiency. Strategic integration. “Leave and layer” beats “rip and ...

Technology should be used to make your work easier. To help you focus on your ultimate job of retaining and recruiting customers. But, for so many marketers, their martech stack is unwieldy and ...

Q4 2025 earnings call recap: revenue, EBITDA and 2026 guidance, Tech Stack 2.0 and AI “Bee” roadmap, and margin outlook—read now.

It’s a challenging commercial landscape for B2B marketers today. The end of cheap money from insatiable investors and the cooling of post-pandemic hyper-growth means the focus has shifted. Growth at ...