The hard truth is that customer acquisition is getting harder and more expensive. Consumers demand and expect a lot more from brands than they used to. You need to offer personalized shopping ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Effective marketing is essential for success in today's ...

As a small business owner, you’re probably already busy and have heard many marketing ideas that sound impossible (or, at least, very difficult) to implement. It can be challenging to come up with ...

Marketing literature, also known as "collateral," can give your small business credibility, reinforce your brand and create a lasting impression on your customers. Before you embark on design, it's ...

Opinions expressed by Entrepreneur contributors are their own. As a small business owner, you know your vision and plan matter. To start a successful business, you’ll need an ironclad business plan ...

Q-tips is trying to make a bigger splash with its marketing through the introduction of jumbo-sized versions of its cotton swabs and an accompanying digital-first campaign, per details shared with ...

Affiliate marketing is one of the best ways you can make a passive stream of income. You don’t need to have a website or even be a social media influencer – you only need to be a creative marketer.

"Mad Men" is a term coined in the 1950s to describe New York's Madison Avenue advertising executives, recently brought to the fore in the popular TV show of the same name. In the compelling world of ...