Targeting the right journalists and influencers is critical to a successful outreach campaign. Not only do you have to identify the contacts, you need to understand their beats and communication ...

The success of a communication effort depends on the ability to communicate with the right people as much as on the quality of documentation and presentations. This should be based on comprehensive ...

Forbes contributors publish independent expert analyses and insights. I write about when media/entertainment and the law collide. In today’s installment of "I’m Not Terrified, You Are," Bloomberg ...

In the course of an average day there are multiple deadlines and targets to hit, opportunities and requests to respond to and the more routine tasks such as pitching to the media, updating clients on ...

Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a ...