GREENVILLE, S.C. (Feb. 6, 2017) — Group Michelin is shifting its marketing/advertising strategy away from the animated world of the Michelin Man to "real-world scenarios" where Bibendum makes cameo ...

Through a mix of TV ads,giant billboards, an on-line advice portal and an interactive game Michelin’s second phase of its global ad campaign will roll out from today (16 August). The campaign will ...

Michelin is launching the fourth ad in its first global advertising push, the two-year-old "The Right Tire Changes Everything" campaign. The new element talks about safety, and features the Michelin ...

The Michelin Man will be making a cameo appearance in a new ad to air during Super Bowl Sunday. The 30-second ad, titled "I Need You," is Michelin's first advertising appearance during the big game, ...

GREENVILLE, S.C.—Michelin is shifting its marketing and advertising strategy away from the animated world of the Michelin Man to "real-world scenarios" where he makes cameo appearances. The first in ...

Group Michelin is launching a global advertising campaign using the theme, “The right tire changes everything,” featuring company mascot Bibendum in an animated world pulling tires from his body to ...

Michelin USA is launching a new campaign with a safety, fuel economy, and environmental messages. The integrated TV, print, Internet and radio effort uses the slogan "A Better Way Forward." The new ...

Keeping an aging ad icon fresh is increasingly difficult in advertising. Maytag came up with an apprentice for “Ol Lonely” in one of the more recent examples of contemporization. And now, the Michelin ...

NEW YORK — Michelin rolled out a global media campaign Tuesday that touts the cost savings of its tires as it fights for market share in an increasingly competitive market. The campaign features the ...

NEW YORK (Dec. 23, 2008)—The National Advertising Division of the Council of Better Business Bureaus has recommended that Michelin North America Inc. modify a print ad for its fuel-efficient tires ...

You won’t see any babies in Michelin’s latest marketing blitz. You won’t see any tires either. At least not right away. The French tiremaker is trying a different approach to reach a different kind of ...