Michelin's tire man, Bibendum, is back to promote the company's new Premier tires, which launched last year. The campaign touts the tires' ability to maintain grip and performance over their lifetime, ...

GREENVILLE, S.C.—Michelin North America Inc. has announced a price increase for the fourth time this year, saying on Oct. 1 that it will increase prices up to 4.9 percent for Michelin, BFGoodrich, ...

Following notifications to tire dealers and several lawsuits, Michelin again is filing suits in North Africa, North America and Europe, this time against dealers selling Double Coin brand tires.

Tires wear out. It’s a fact of life. And as tires wear, their effectiveness diminishes. This is most apparent when it comes to wet weather performance. All tires (aside from racing slicks) have ...

GREENVILLE, S.C.—Michelin North America Inc. plans to raise prices on Michelin- and BFGoodrich-brand passenger and light truck tires in the U.S. by up to 5 percent on Feb. 1 "due to changing business ...

GREENVILLE, S.C. — Michelin North America Inc. is planning to raise prices on select Michelin, BFGoodrich and Uniroyal car and light truck tires in the U.S. and Canada by up to 8% on April 1, on top ...

Last month, Michelin took the first step in trying to revolutionize the tire industry. The idea is a rather simple one that has eluded the world’s top scientists for decades. What if a tire never ...

GREENVILLE, S.C. (March 20, 2015) — Michelin North America Inc. (MNA) is debuting a television ad campaign designed to highlight its Michelin Premier tires. The line — which the tire maker touts as ...

Michelin has launched the Premier A/S tire to replace its aging Primacy MXV4 performance all-season tire. Rather than a simple refresh, this new tire marks an ambitious overhaul, introducing a new ...

An all season tire designed for light duty pickups and SUVs. It has a 40,000 mile projected tread life based on CR's test. The Premier has Michelin Evergrip technolgy with an evolving tread to ...

Getting a good deal on tires at Costco can be easy if you're only focused on price, but what about quality? Just look at those big outlet malls. Sure, they promise cheap prices on name-brand goods, ...