arrow formed by multiple merging colourful lines on white background. Partnership, merger, alliance and integration concept. Flat design. Vector illustration, no transparency, no gradients Microsoft ...

Microsoft hasn’t had a rosy history in advertising. The tech giant’s ad business dates back to its failed aQuantive acquisition in 2007, which it wrote down by $6.2 billion in 2012 after failing to ...

A dvertisers are currently unable to access the Microsoft Advertising console right now. Microsoft confirmed there is an ...

Microsoft demonstrated its in-game advertising platform from its acquisition of Massive in Times Square in New York City on Tuesday. Marguerite Reardon started as a CNET News reporter in 2004, ...

Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes ...

The outage prevented advertisers from accessing the Microsoft Advertising console, but its ad serving was not affected.

Microsoft Corp. has inked a deal with AT&T Inc. to acquire the carrier’s Xandr Inc. advertising technology unit, the companies announced today. Separately, Axios reported this morning that Microsoft ...

Austrian advocacy group filed two complaints against Microsoft centering around data collection and processing. Noyb claims that Microsoft collected the browser data of children for advertising ...

Twitter is being removed from yet another big B2B platform. And this time it's one of the biggest companies in the tech industry. Microsoft is going to drop Twitter from its Microsoft Advertising plan ...

Over the last year, Microsoft introduced vertical ad formats allowing advertisers in certain verticals to include the information consumers find most useful in ads. For example, ads in the search ...

Brands and agencies can increase sales by connecting AI-powered budget allocation with Microsoft’s intelligent Automated Bidding SAN FRANCISCO--(BUSINESS WIRE)--Marin Software, a leading omni channel ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. Microsoft’s announcement earlier this month of its intention ...