arrow formed by multiple merging colourful lines on white background. Partnership, merger, alliance and integration concept. Flat design. Vector illustration, no transparency, no gradients Microsoft ...

Microsoft hasn’t had a rosy history in advertising. The tech giant’s ad business dates back to its failed aQuantive acquisition in 2007, which it wrote down by $6.2 billion in 2012 after failing to ...

A dvertisers are currently unable to access the Microsoft Advertising console right now. Microsoft confirmed there is an ...

The outage prevented advertisers from accessing the Microsoft Advertising console, but its ad serving was not affected.

Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes ...

Microsoft Advertising announced an addition to their ad extension offerings today: Filter Link Extensions. According to the announcement, filter link extensions mean “Advertisers can present many ...

Brands and agencies can increase sales by connecting AI-powered budget allocation with Microsoft’s intelligent Automated Bidding SAN FRANCISCO--(BUSINESS WIRE)--Marin Software, a leading omni channel ...

Over the last year, Microsoft introduced vertical ad formats allowing advertisers in certain verticals to include the information consumers find most useful in ads. For example, ads in the search ...

Microsoft demonstrated its in-game advertising platform from its acquisition of Massive in Times Square in New York City on Tuesday. Marguerite Reardon started as a CNET News reporter in 2004, ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. Microsoft’s announcement earlier this month of its intention ...