Mobile game ads have a bit of a reputation problem. Just look at the 165,000-member Reddit community, r/shittymobilegameads, or the growing number of YouTube influencers gaining followers by roasting ...

AppsFlyer has released the 2025 edition of its Performance Index, marking the ten-year anniversary of its report that ranks ...

Ivan Razmakhov, head of creative production at mobile marketing firm AdQuantum, discusses the science behind mobile advertising. Attention is the main currency in today's world – the precious resource ...

Discord, the popular gaming-focused chat platform, is making a major change to its mobile experience. Starting in June 2025, the company will introduce Video Quests on mobile, a feature that allows ...

As AI accelerates the production of ad variations at scale, it’s no longer the volume of creative that matters—but the substance. According to AppsFlyer’s latest 'State of Creative Optimisation' ...

Video Quests will start rolling out to mobile users in June. Video Quests will start rolling out to mobile users in June. is a news writer focused on creative industries, computing, and internet ...

Discord’s mobile app will have video ads starting in June, the company announced today. The initial pilot for the video ads, which Discord calls Video Quests on Mobile, will offer advertisers the ...

Trump Mobile’s marketing materials now show a gold iPhone embossed with the carrier’s branding and the American flag. The device looks nothing like the T1 Phone, which the company is currently taking ...

With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...

Discord is bringing its video quest ads to the mobile app later this year. If you’re unfamiliar with Discord Quests, they often task you with watching a short video about a game. As an incentive for ...

YouTube has removed the “close” button on sidebar panels in some horizontal video ads on mobile, making the ad’s sidebar — often used for shoppable products or sitelinks — permanently visible during ...