The classic three act story structure — a setting and character setup followed by a confrontation that ends in a resolution — is popular among writers in all media. But ditching this convention, ...

The audience that business story writing caters to is usually potential customers or investors. The purpose of the story is to convey a message that lays the foundation for a meaningful connection or ...

If you hear the words “once upon a time,” you might guess that you’re hearing the beginning of a child’s fairy tale. And if you hear the words “and they all lived happily ever after,” you know you’ve ...