Whoever secures control of Warner Bros., owned HBO, will wield influence in the streaming and theatrical ecosystems, say ...

India, Nov. 7 -- -Netflix said on Wednesday that ads on its platform have reached over 190 million monthly active viewers (MAVs) globally, as the streaming giant instituted the new metric to measure ...

Advertisers will be able to buy ads programmatically via Yahoo's demand-side platform later this year in 12 countries When you purchase through links on our site, we may earn an affiliate commission.

The streamer is rolling out a stat it calls monthly active viewers. By Rick Porter Television Business Editor Netflix is rolling out a new advertising metric that it says shows the wide reach of its ...

When Netflix India announced Mismatched in 2020, little did anyone know that the show would not only win audiences’ love but will also reach such a height where it will be renewed for four seasons. Or ...

This is read by an automated voice. Please report any issues or inconsistencies here. Netflix on Wednesday touted a surge in popularity for its low-cost streaming plan with ads as it looks to tap into ...

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

Thanks to popular shows like “Squid Game,” plus price hikes and growing advertising revenues, Netflix on Thursday reported strong growth in the second quarter, beating analysts’ expectations. The Los ...

The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix. By Alex Weprin Senior Editor The new integration will begin in Q4 and be available to marketers and ad ...

Netflix reported second-quarter revenue of $11.08 billion, up 16% year-over-year. "Squid Game" season 3 is the sixth most watched season in Netflix history already. Up Next: Get 5 Dark Horse Stocks ...

Gregory Peters, Co-CEO, stated the business is “very healthy” with Q3 revenue in line with expectations and operating income that “would have exceeded our forecast absent the Brazilian tax matter.” ...