The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A little girl in a frilly white dress twirls her way into a pack of detergent, to the ...

How Hiren Patel, founder Karsanbhai’s son, is reinvigorating Nirma by administering a shot of pharma. Illustration: Dominic Xavier/Rediff.com Nirma’s tryst with the pharmaceutical space started in ...

Made without some phosphates, Nirma was also somewhat more environment-friendly, according to reports. With this brand, Karsanbhai Patel rewrote the marketing rules. After establishing its leadership ...

Nirma acquires 75% stake in Glenmark Life Sciences for Rs 7,500 crore. Glenmark Pharmaceuticals sells the stake to retire outstanding debt of Rs 4,340 crore. The deal values Glenmark Life Sciences at ...

Nirma Ltd’s proposed merger with Saurashtra Chemicals Ltd (SCL) has been given a go-ahead by the Competition Commission of India (CCI). In its notice to CCI, Nirma had said that Saurashtra Chemicals ...

Think of Nirma and the picture of a little girl twirling around in her white frock with the familiar jingle ‘Washing powder Nirma’ comes to mind. One of the most recognisable Indian brands, Nirma’s ...

71-year-old Karsanbhai Patel, founder and chairman of Nirma, will make the soap-to-soda ash enterprise the sixth largest cement manufacturer in India, if the transaction goes through. MUMBAI: Did you ...

Choosing a mascot can be a mind-boggling task for new brands since the icon has to represent it in letter and spirit. Naturally, it’s a job that requires a lot of planning and thought. When Nirma ...