Whether they’re blog posts, social media posts, podcasts or newsletters, content has never been this important for a growing business. It’s one of the most effective ways for brands to stand out from ...

If you're a marketing professional, writer or creative looking to upgrade your digital storytelling skills, the Master's Certificate in Content Marketing may be the right program for you. In this 12 ...

Andrew Goode is the COO of Project Sunblock. If the advertising industry were a political party, its slogan would be “ROI, ROI, ROI”. Over the past ten years, the growth of pull-based marketing ...

Content marketing is the process of planning, creating, publishing and sharing content useful on multiple platforms, predominantly in the forms of blogs, newsletters, social media posts, emails, and ...

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Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Content continues to sit atop the list of priorities in most marketing strategies, and there is plenty of evidence to support the reasoning. Simply put, content marketing is crucial to any digital ...

When it comes to a business’s activities and initiatives online, content marketing is absolutely critical to a digital strategy's success. Content is typically defined as the information and ...

Opinions expressed by Entrepreneur contributors are their own. Starting an online business is great for bringing your products or services to a broader audience. However, the competition is fierce, ...