your logo is your company's most important design element because it's the basis for all your other marketing materials: stationery, packaging, promotional materials and signage. For example ...

In the brand’s first portfolio redesign in six years, Butterball aims to tap into modern preferences and connect with ...

The PepsiCo-owned beverage is unveiling Wednesday a new logo and packaging design that drops its sharply angular font and abbreviated title for imagery that evokes its rustic roots, as well as ...

Since the last major design makeover in 2009 ... and green and yellow rays emanating from the logo to represent the soda's citrus flavor. The packaging update comes as PepsiCo has seen waning ...

Since the last major design makeover in 2009 ... and green and yellow rays emanating from the logo to represent the soda's citrus flavor. The packaging update comes as PepsiCo has seen waning ...