Innovation reshapes industries, transforming how businesses operate and how consumers engage with products. Yet, behind every groundbreaking release lies a set of lessons that transcends the specific ...

In the ever-evolving landscape of business strategies, dynamic pricing has emerged as a contentious yet fascinating approach. Traditionally associated with airlines, hotels and ridesharing, this ...

Finding the right price for products or services is one of the most important decisions for retailers and business owners. Setting prices too high would reduce demand and market share, while setting ...

After a 35-year career as a veterinary nurse, Lisa Gold set up as a sole trader. Her business, Lisa the Pet Vet Sitter, combines her love of animals with her administrative skills and passion for ...

When you're innovating like it's 2025 but pricing like it's 2005, the disconnect shows up quickly in your numbers. Pricing is one of the sharpest levers a business has. But many CEOs lack a grip of it ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...