Welcome to the second installment of our series, “Predictions on Jobs,” in which our faculty share the latest trends in hiring across a variety of career fields. Today, we’re discussing tech and ...

When product teams and product marketing teams collaborate, they create a better end result, said Jessica Peet, ’14, senior leader of product marketing at Amazon. But how can they best work together?

Pitching tech products to potential clients has become a more critical job with the rise of the cloud. Enterprise tech product marketing is no longer only about convincing corporations to sign ...

Managing product development from design through the end of service life allows product managers to use business systems that integrate data and processes to enable effective support. Product life ...

Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven ...

How did you make your way into product management? I started my product management journey during my tenure at Morningstar. It’s a bit of a long story but my role naturally evolved from an analyst ...

Doug Wintemute is a staff writer for Forbes Advisor. After completing his master’s in English at York University, he began his writing career in the higher education space. Over the past decade, Doug ...

Pragmatic Institute - The structured three-course pathway (Foundations, Focus, and Build) offers an integrated route to certification and professional credibility. Why Product Management Training ...

Tech giants like Amazon, Google, and Microsoft have soared with help from their marketing. Insider analyzed 2021 government data to see what tech companies pay marketers. They include $95,000 for a ...

Matt Asay is a veteran technology columnist who has written for CNET, ReadWrite, and other tech media. Asay has also held a variety of executive roles with leading mobile and big data software ...

Our graduate degree consists of a core MBA suite of courses (28.5 credits) and product management specialization suite of courses (19.5 credits). The core MBA courses provide a strong foundation in ...

Marketing managers or officers are focused mainly on the practical application and management of an organization's marketing operations. For marketing managers to be efficient and effective in ...