In the music business, creating the music is just half the battle. You have to find a way to let people know about your music. At this stage, it's time to treat music like a business. If you feel you ...

A promotional plan provides a road map for attracting hungry customers to your restaurant. Finding ways to stretch your promotional budget is key to creating a plan that helps you stay on track with ...

If you have not considered which of your employees may be ready for advancement, now is the time to think about it. Remember, seasoned talent from outside the company is scarce so it is best to ...

Every business needs a marketing plan – a systematic approach to attracting the consumers you hope will become your customers. A marketing plan is a prime component of your business plan; your ...

The equality and non-discrimination of employees in the workplace are important to maintain a good working atmosphere. That, in turn, affects the business’s success. This page contains instructions ...

Everyone has heard the saying ‘without a plan, you plan to fail’, right? And this rings especially true when it comes to a company’s sales and marketing plans. Put in place to outline specific goals ...

Detailed plan describing objectives and activities involving promotions to achieve objectives set in the marketing plan. A promotion plan outlines the promotional strategies that may be used to ...

I’m writing this post to the Robin of 10 years ago. A little background is needed to understand why. I held the same title in my last company for eight years. At the time, it bothered me some. And I ...