The advertising world has no shortage of zany attempts at grabbing attention, but even with that in mind, these unique ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

From the wild, viral Zoom brainstorm and ping pong ball-headed security guards at an NYC pop-up, to the ubiquitous Marty ...

Nancy Marshall, The PR Maven® has been in PR for 35 years. She talks about growing your audience with media relations & ...

That’s how the next generation of marketing leaders will be built. Not from people who click the buttons, but from those who ...

Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. Given this new model’s potential cost savings—along ...