Big brands have built empires on slogans, declaring themselves the best among their competitors. These claims—glowing, ...

This is the best newspaper column ever written. The best column ever? Does that sound a bit bold? This statement is an example of what is called “puffery.” Puffery claims are made in advertising and ...

Many hospital ad campaigns involve a degree of puffery about clinical programs, but at what point does boasting become grounds for a claim of false advertising? In a brief from Lexology, Kathleen ...

Free-range hens, sustainably sourced, and 100% Parmesan Cheese: At first glance, these phrases are indistinguishable from the countless marketing consumers encounter on a daily basis. However, in ...

For marketers, brand promotions are quite common. While it is imperative to create higher levels of interest among customers and audience, there are times when certain facts and figures are ...

In our introduction to how we analyze comics sales at ComicBook.com, we mentioned that publishers have a wide variety of strategies available to inflate and manipulate the sales of an individual issue ...

You are a business manager that wants to stay up on marketing, so you get an email message that says: MarketingProfs.com will EXPLODE your marketing know-how with SECRETS only we can provide. Our ...