The Pura 4™ makes a meaningful gift for anyone who values a welcoming home. It goes beyond fragrance, creating a personalized ...

Pura is the product that connects to an app on your phone to control fragrance in your home. Unlike a candle, you don't have to worry about blowing it out. And unlike most plug-ins, you can stop it ...

SALT LAKE CITY--(BUSINESS WIRE)--Today, smart fragrance company Pura launches the Pura 4™ smart fragrance diffuser, a brand-new version of its best-selling home scenting diffuser. With a new, sleek ...

This article may contain affiliate links that Yahoo and/or the publisher may receive a commission from if you buy a product or service through those links. Though I haven’t always made the best ...

Scent matters. If a place smells good, we’re much more likely to have a pleasant experience there. Unfortunately, many air fresheners emit sickly or synthetic odors that are poor substitutes for the ...

Pura has created high-quality scents in partnership with brands such as Capri Blue, Anthropologie, NEST New York and more — and its latest innovation allows you to curate your car’s scentscape your ...

Mocha mousse is the 2025 Pantone Color of the Year . . . it's old news at this point! But the excitement hasn't worn off yet — and it probably won't all year. Brands are rolling with the theme and ...