What if there was a scientific method for determining what goes into the buying process that could make marketing to a target audience more than a shot in the dark? The good news? It does exist. The ...

Eldar Tuvey, is CEO and cofounder of Vertice, a spend optimization platform that saves companies up to 25% on their SaaS and cloud costs. The turbulence of recent years has underscored the critical ...

If one were to ask a marketer or salesperson today whether purchasing decisions are made by individuals or groups, few would hesitate to say groups. It has long been accepted that enterprise purchase ...

LONDON--(BUSINESS WIRE)--SpendEdge, a leading provider of procurement market intelligence solutions, has announced the completion of their engagement on identifying different types of procurement ...

Purchasing a new car from a showroom involves time-consuming visits, multiple comparisons, and uncertainty about the final prices. ACKO Drive simplifies this process by including all the important ...