Take advantage of query types in EF Core to query types that don’t have keys and to map to tables and views that lack an identity column. Entity Framework Core (EF Core for short) is a popular ORM ...

is a senior editor and author of Notepad, who has been covering all things Microsoft, PC, and tech for over 20 years. Microsoft is overhauling Excel with the ability to support custom live data types.

Pundits have long talked about the importance of customer experience for business performance. You may have received the edict from the CEO or advice from your consulting firm to differentiate ...

Learn how to master the SELECT statement to form truly useful data queries. This article explains functions, clauses, and keywords that will make your life a lot easier. Due to popular demand, we’re ...

The emergence of ChatGPT search has led to many questions about the quality of the overall results compared to Google. This is a difficult question to answer, and in today’s article, I will provide ...

“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last ...

In its earlier days, Google relied heavily on plain text data and backlinks to establish rankings through periodic monthly refreshes (then known as the Google Dance). Since those days, Google Search ...

Learn how Google Ads prioritizes keywords and select which ones to compete in each auction. Discover the new query matching controls and how they can help you steer traffic. There are often times when ...