Radio advertising and billboards are two common options used to deliver a company's advertising campaign. In preparing a media strategy, advertisers or agencies often decide to concentrate on one or ...

Long- and short-term ads are both valuable forms of advertising for radio. Because they're designed to achieve different goals, it's important to know when and where to use each style. Measuring the ...

The author is managing director, Enterprise Radio Solutions, for Veritone. Radio World invites industry-oriented commentaries and responses. Send to Radio World. The plight of modern radio advertising ...

Local ad revenue in the United States is picking up and radio is participating in the trend, according to new data from BIA Advisory Services. The research company said it has revised its 2021 ...

During the pandemic and ensuing lockdowns, fewer people commuted to work every day, and many local businesses cut their marketing budgets as they fought to stay open. These conditions have strained ...

Editor’s note: This article was excerpted from Advertising Without an AgencyfromEntrepreneur Press. A well-produced radio spot can inspire the imagination likenothing else. Without a video aspect, the ...

Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

Opinions expressed by Entrepreneur contributors are their own. In a single week, radio reaches more than 228 million Americans. That’s 94 percent of everyone age 12 and older, according to Arbitron.

Where to spend advertising dollars is a quandary that has kept marketers awake forever—and as Cannes Lions recently showed, it’s only getting harder to find the budget in this constantly-shifting ...

Radio’s digital ad revenue blasted through the billion-dollar plateau for the first time, now accounting for 10% of total advertising revenue for the industry. That’s according to research released ...