Marketing education is evolving rapidly, driven by global digital transformation and the increasing need for interdisciplinary capabilities. Current academic approaches strive not only to impart ...

Social marketing applies principles derived from commercial marketing to initiate and sustain beneficial behavioural change. Its theoretical foundations, developed from seminal works by Kotler, ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Everything we do, believe, and feel is rooted in cultures. Our values, our aspirations, and our identities are tied to cultural contexts. For products and services, cultures help inform our purchase ...

The Frontiers' publishing program was developed twenty years ago in anticipation of the evolving publishing needs of 21st century science. Frontiers recognizes the need to bring together mission, ...