Roblox introduces in-game ad solutions for better monetization rates and engagement, paving the way for increased ad revenue and improved prospects. See more here.

The experience encouraging players to get active comes after Nike filed trademarks for names and logos to be used in virtual reality.

Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?

Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more revenue from ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships.