SAP rolled out today its CRM on-demand application, focusing on large and mid-sized companies, for managing sales, service and marketing. The company calls it 'hyrbid' CRM, with subscription-based ...

SAP CEO Bill McDermott is aligning his company behind a next-gen CRM platform that will take direct aim at Salesforce. Details about this effort are scarce--at least until SAP Sapphire in June ...

SAP used its annual US Sapphire user event to announce a raft of initiatives to support its strategies for information access, service-oriented architecture (SOA) and on-demand applications. SAP ...

After a period of market consolidation, the customer relationship management (CRM) software market is growing at 8 percent, according to a new report by AMR Research. Rob Bois, research director ...

Can SAP shake up the market with "enterprise grade CX"? And how would we define it? One thing is certain: CX, as we know it, has fallen short of its promise. That's fertile ground for a spirited ...

At SAP's Sapphire '04 user conference this week, company executives talked up efforts to create an easily integrated Web services-based enterprise services architecture.

Although the launch of SAP S/4 HANA has propelled the company’s growth in the cloud domain in recent quarters, it still has a way to go before competing with Salesforce’s market penetration.