The contest between Oracle and SAP involving their respective customer relationship management (CRM) applications in many ways is only one front in a battle between ERP titans that has been fiercely ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

The demand for cloud-based customer support solutions has burgeoned during the COVID-19 pandemic, as it resulted in many organizations embracing the work-from-home culture. According to a Fortune ...

(Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 ...