SAP has announced an incursion into the CRM market with its intention to purchase Hybris, a Switzerland-based customer relationship management (CRM) supplier. Bill McDermott (pictured), co-CEO of SAP, ...

SAP is buying privately held Hybris in a bid to build out an e-commerce software offering that connects with customers across multiple “channels, devices and touch points.” Terms of the deal, which ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

SAP has finally completed the acquisition of hybris, a Switzerland-based provider of cross-platform commerce and transaction management solutions. Terms of the deal, which was originally announced in ...

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

Is Ecommerce the Fourth Leg of the CRM Stool? CRM and ecommerce have always gone hand in hand. As far back as 1999, Dick Lee wrote in CRM magazine that ecommerce was the fourth leg in the CRM stool, ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

E-commerce brand builders know the unique challenges of managing a digital storefront, whether it’s ever-evolving customer expectations or keeping up with multi-channel selling structures. CRMs for ...