Artificial Intelligence (AI) is emerging as a game-changer, poised to revolutionize the future of Marketing Operations.

The company also announced a partnership with enterprise data processing and AI company Databricks Inc. The collaboration ...

SAP has introduced its new solution called the SAP Business Data Cloud designed to unify in-house and 3rd-party data across ...

SAP's Databricks-powered Business Data Cloud will give teams a faster, simpler way to unify and mobilize their business data assets.

SAP SE (NYSE: SAP) has launched the SAP Business Data Cloud, consolidating data from SAP and external sources to help ...

with half of its cloud order entry including AI. Revenue growth has returned to double-digits. Looking ahead, SAP’s strong position in data and Business AI positioned the company to accelerate ...