The only way to beat the competition is to stop trying to beat the competition. The concept of Blue Ocean Strategy suggests that “cutthroat competition results in nothing but a bloody red ocean of ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

Opinions expressed by Entrepreneur contributors are their own. Contrary to popular opinion, you don’t have to build an audience before you launch your SaaS business. SaaS affiliate programs give ...

It has never been easier for customers to buy software. A couple of clicks or taps, depending on your device of choice, and you can be up and running with even the most sophisticated enterprise ...

IBM is launching a new set of programs under which channel partners can resell the vendor's software-as-a-service applications and earn margins up to 30 percent of a customer subscription's value. The ...

As end users adopt multiple cloud technologies and new processes, SaaS marketers must change the way we sell. The widespread adoption of cloud software shows no signs of slowing down. Gartner predicts ...

The new program will allow partners to resell Google Apps together with bundled services, opening up the SaaS platform for new markets. Josh Lowensohn joined CNET in 2006 and now covers Apple. Before ...

Opinions expressed by Entrepreneur contributors are their own. Dreaming of turning your tiny SaaS startup into a mega-company with millions of users? Sometimes that goal might seem impossible to ...

Cloud-based antivirus vendor Webroot is investing in joint marketing and seminars, white papers, training and support to grow its base of resellers in North America and attract managed service ...