Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

It’s no secret that businesses should have an exit strategy. But what is an exit strategy, and why is it so important? According to Investopedia, an exit strategy is a plan for selling or disposing of ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Launching a new product/service, introducing an upgraded one or entering a new market is challenging. Therefore, companies require a full-fledged plan or a go-to-market (GTM) strategy to corner ...

Strategy has outlined a “last resort” scenario where it might sell. This guide explains how its BTC strategy works and which ...

SEO is something of a nebulous concept. To some, SEO is technical; to others, it is creative. Neither of these is 100% right or wrong. SEO is all of this and more, depending entirely on the unique ...

Getting inventories right is hard—but why? In this age of advanced technology, ERP systems, and AI, one would expect companies to leverage these tools as a competitive advantage or, at the very least, ...

Pilar Schenk, a former Dell EMC, McAfee and Cisco top sales and operations veteran, is now Amazon Web Services’ new vice president of global sales. Here’s what her roles were at her former companies.