Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. Salesforce and YouTube creator MrBeast teamed up to create ...

Salesforce.com is always keen to push the social business agenda, and its latest report tackles advertising on the world's largest social network: Facebook. The purpose of the report from Salesforce's ...

Adobe, Salesforce, and Oracle are on a crusade to either build out or acquire powerful tech stacks that promise to solve all of marketers' data problems. But there have been signs recently that brands ...

Reaching buyers through social media advertising is a part of every marketer’s strategy, and for B2B buyers, the most popular social network to advertise on is LinkedIn. But companies are struggling ...

Legacy DMPs were built as web cookie collection and distribution platforms, simply associating a cookie with an audience segment and activating it for ad targeting. Yet, in a world in which customers' ...

Social advertising is a huge opportunity for marketers with spend more than doubling from $4.7 billion in 2012 to $11 billion in 2017, according to BIA Kelsey. And 64 percent of advertisers expect to ...

Salesforce is using the weight of Big Data to expand into the world of advertising technology. The company has announced an expansion of its “Active Audiences” product, which enables buyers to use ...

Massive consultancies like Accenture Interactive and Deloitte Digital have been aggressively moving into ad agencies' turf. But agencies should also watch out for the likes of Salesforce, Oracle, and ...

As the available channels for advertising increase, so too does the complexity of managing advertising inventory and campaign results. Salesforce has announced Advertising Sales Management for Media ...

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication.