Google added a very useful feature to the Google Search Console Insights report named query groups. It does what it is named, it groups similar queries together as one, so you can see how your site is ...

Why are the search engines so reluctant to reveal the rationale behind their keyword matching options? Perhaps because advertisers would revolt if they found out the random terms their ads were being ...

Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain point has been the lack of visibility into search ...