Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

Most small and medium ecommerce brands already sit on a powerful asset: their own order and customer data. Every time someone ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...