The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.

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“Making standards is hard work,” writes Tim Berners-Lee in a recent blog post. And he should know. The creator of the World Wide Web, Berners-Lee is responsible for developing and popularizing some of ...

HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals. These simple code elements tell search engines exactly what your webpage is about and how to interpret it.