While not a new concept, clips have become, over just a few years, the dominant form of expression on the internet, extending ...
Marketing teams are producing more videos than ever. A product launch requires teaser videos, social ads, explainers, and ...
Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...
TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...
In this episode of Galaxy Brain, Charlie Warzel talks with the business writer Ed Elson about the rise of the “clip economy”—the idea that short video clips pulled from podcasts, livestreams, and ...
Social media teams are under constant pressure to create more content, move faster, and keep every post aligned with the ...
Clipping, the marketing tactic of paying armies of people to cut longer videos into short viral clips, has inspired debate over how real popularity on TikTok or Instagram is. When they don’t disclose ...
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