An analysis of the slogans from Washington Technology Top 100 companies tells us a lot about corporate priorities and how the market is changing and in some cases what resonates over time. You can ...

A tagline or motto, more often called a slogan, is a short phrase used in advertising to identify your brand or product. Often conveying a key product benefit, the tagline in an ad should help ...

Words matter. Many companies – and most top government contractors – use the few words of a slogan or tagline to convey who they are, what they do or what their customers can expect from them. Unlike ...

Is the Kentucky Derby really %27the most exciting two minutes in sports%27%3F A memorable slogan or tagline can do wonders for your business Here%27s how to create a ...

Taglines, or slogans (as they used to be called) are everywhere. You hardly hear a radio or TV commercial without some three-to-five-word, breathlessly spoken statement at the end. And they’re almost ...

Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines that have resonated with consumers, while ...

Dan Wieden says he tweaked the last words of executed killer Gary Gilmore to create Nike%27s slogan Sports business experts note the rarity of a slogan such as %27Just Do It%27 enduring for decades ...

Most marketers strive to differentiate themselves from their competitors with solid branding. So what exactly is branding and how long has it been around? You could argue branding started out hundreds ...

Burger King has invited its agency partners, as well as a number of outside agencies, to come up with a new advertising idea. The fast-food chain is trying to improve its current “Taste is king” idea ...

The Cadillac slogan has gone through an unbelievable number of evolutions and iterations since the company’s founding in 1902. As the most famous American luxury automaker with a long and storied ...

In his article Brier refers to the tagline as "not only tired, it is a death sentence that is bland, old, worn, uninspired and not reflective of a single strand of your customer’s aspirations." He ...