At the Indiana University Observatory on Social Media, my colleagues and I study influence campaigns and design technical solutions—algorithms—to detect and counter them. State-of-the-art methods ...

When making one, keep it short and to the point. Most experts agree that videos between 60 and 90 seconds work best for ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...

While successful social media campaigns can build awareness, drive conversions and strengthen audience trust, even strong campaigns can fall flat if they miss key details or employ the wrong tactics.

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...

Vice President Kamala Harris’ campaign has embraced social media trends and viral memes to engage with young voters—a strategy that has propelled her campaign online and set an implicit contrast with ...

Democrats are grappling with how to up their game on social media following an election cycle where they acknowledged they were trounced by Republicans on platforms like X, Instagram, and YouTube. In ...

A year ago, the Labor Department’s social media messaging focused heavily on portraying a diverse assortment of employees and laborers, both in gender and race. But the agency has made a dramatic ...

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

Filippo Menczer receives funding from the Knight Foundation, Sloan Foundation, NSF, DoD, and the Swiss National Science Foundation. We have uncovered many examples of coordinated inauthentic behavior.