A new, AI-powered platform called Aggie wants to manage your brand’s social media. Aggie is a product of Audience Genomics, which has since 2018 offered audience data analytics to big brands like ...

Social media usage has increased to all-time highs and more interactions are happening on social media than ever before. Business executives now understand the value it brings to their organizations ...

Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

NEW YORK--(BUSINESS WIRE)--Emplifi, a leading CX and social media marketing platform, today announced that its AI-Powered Listening & Unified Analytics solution has received an honorable mention from ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

“Marketing analytics measure everything from how an individual social media post is performing to how many clicks on a link are converted into tangible business,” says Brianna Bitton, Co-Founder of O ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Social media has become a key connective tool, with ...

In an increasingly interconnected world, the significance of technology in fostering positive social behavior change on a global scale is undeniable. Africa, though a latecomer to digitalization, has ...