When making one, keep it short and to the point. Most experts agree that videos between 60 and 90 seconds work best for ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...

Grocers typically use social media to show off what they bring to shoppers’ tables, from seasonal products to fresh meals. At the end of the day, though, most grocers’ social media pages end up ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. In today's globalized marketplace, businesses are expanding ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

(Ad) It can be difficult to recognize when your digital marketing plan no longer serves your business and needs to be updated or overhauled. Analyzing and objectively assessing the strategy you spent ...

Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these channels; a ...