As the ever-growing crop of new women’s leagues aim for longevity, the question of team branding — which encompasses the ...

While Unrivaled was able to leverage its players’ popularity to fuel its success, launching a women’s sports league has ...

Simone Biles racked up four gold medals while women's soccer beat Brazil to clinch the gold as well. The WNBA had its highest-viewed year ever.

The founder of ONA Creative talks which female athletes are crushing social media, why reputation matters and where brands ...

Female athletes are using social media to increase viewership and seek better sponsorship deals in a field long dominated by ...

Women have broken through in the sports betting industry as analysts and hosts. Now, they want to open doors for more casual female bettors.

A new report conducted by the Women’s Sports Foundation traces how playing sports has impacted each generation since the passage of Title IX.

GREEN BAY, Wis. (WFRV) – Officials with the Green Bay Packers say they have launched a new podcast on Thursday geared toward highlighting the unique experiences of women working in the sports industry ...

Ahead of an official visit with Iowa women's basketball this weekend, one of the Hawkeyes' prized 2026 recruits previews her trip to Iowa City.

Are you truly a sports fan if you haven’t truly lived until you’ve shouted at a screen surrounded by wings, cold drinks, and ...

Deloitte released a report which projects the revenue of women's sports, led by basketball and soccer to reach $2.35 billion globally, a 25% increase from 2024.

While women’s athletics have traditionally been on the sidelines of sports media, in recent years, they've scored some big wins with mainstream audiences.