Starbucks Corp. (NASDAQ:SBUX) will reportedly cut prices on select iced beverages in China by an average of 5 yuan ...

That might stand in the way of its new CEO's push to make Starbucks stores seem like spaces for customers to hang out — or "third places," somewhere they socialize other than work or home.

Outside Starbucks HQ in Seattle. The company’s new CEO, Brian Niccol, officially starts Monday. (GeekWire Photo / Taylor Soper) It’s the first day on the job for new Starbucks CEO Brian Niccol.

Starbucks' new CEO will wield more power than predecessor ... One former colleague says Niccol is well positioned to deal with this challenge, saying he’s very diplomatic and will lend Schultz ...

Starbucks is struggling with its mobile ordering ... leading to declining sales and customer dissatisfaction. The incoming CEO, Brian Niccol, is expected to prioritize fixing these problems ...

The median pay package for top executives at publicly traded restaurant chains declined last year, reflecting broader ...

Nike Inc., facing one of its roughest patches in decades, withdrew its sales guidance earlier this month ahead of the arrival of new CEO Elliott Hill. Niccol’s predecessor at Starbucks ...

He will become Starbucks’ third CEO in less than three years ... in Seattle — it’s little wonder the company faces such challenges. Removing seating at stores and moving to a drive-through ...

Among the challenges facing new Starbucks CEO Brian Niccol is 'a discouraging macro outlook' in China, Jefferies says Starbucks Corp. was downgraded by Jefferies Tuesday, as the analyst firm ...

Brian Niccol, CEO of Starbucks, the iconic coffee chain, has announced a series of important changes to its management ...

Starbucks China will lower the prices of some of its iced drinks by an average of 5 yuan ($0.70) across the country, the ...

Starbucks Corp. was downgraded by Jefferies Tuesday, as the analyst firm highlighted a number of hurdles in the path of new CEO Brian Niccol. “While the new CEO suggests necessary strategic ...