The American Psychiatric Association estimates that approximately one in ten people in the United States suffer from some type of phobia. About 40 percent of phobias are related to creatures such as ...

Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

IF YOU break out in a cold sweat at the thought of eight hairy legs, “invisible” images could help. Joel Weinberger at Adelphi University in Garden City, New York, found that exposing people to ...

A new study offers a potentially revolutionary treatment option for anyone suffering from an atypical fear of spiders or other phobias. For arachnophobes, the researchers found that subconscious ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...