Hearthstone just revealed the Creator Program–a new platform to help influencers, streamers, and other creators on the path to success. This new system will help both aspiring and established ...

When it comes to making a successful live service game, it's not enough for it to be a fun and exciting concept with fully-fledged ecosystems. The continued rising costs of maintaining and expanding ...

Over the past 15 years, influencer marketing has evolved from a novel approach to an essential component of any modern activation related to a game's launch or significant content update. Most ...

Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into ...